A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-5-11. Infernal Squirrel II
| Agency | Znamenka |
| Creative head | Ruslana Kharitonova |
| Author of idea | Ruslana Kharitonova |
| Product | campaign against alcohol misuse |
| Description | This video, “Infernal Squirrel II”, was produced as a viral to a campaign aimed against alcohol misuse. Like the first viral about the “demon squirrel” this reel pictures the consequences, but in a sterner manner. “This year we’d decided to use the discussions around the “Squirrel” video themselves, taking comments from people, eyewitnesses, friends, relatives as a base. Though the actions of the society and the state make a lot of difference, the main brake pedal is in people’s minds. The “Squirrel” is a mirror to let us see the details of the disease through the words of real people, and hopefully we’ll stop being scared and be able to take a closer look at the problem.” (Source: www.minzdravsoc.ru/health/zozh/123) ______________ Since no audiovisual presentation for this entry has been made, in "Presentation file" below we've loaded the entry video. |
| Team members | Creative director: Ruslana Kharitonova, Znamenka Art directors: Igor Boyko, Mikhail Razgulyayev, Dmitry Grebnev, Znamenka Copywriters: Ruslana Kharitonova, Igor Borisov, Znamenka Film directors: Ruslana Kharitonova, Znamenka; animation director: Eugene Gittsigrat, Ulitka Studio Production: Yury Alekseenko, Znamenka; Darya Vasilyeva and Angela Petrosyan, Ulitka Studio |
