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K-2-21. Advertising Series «Oasis in the city»
Agency | RAM 360° Agency |
Creative head | Igor Gusarov |
Author of idea | Igor Gusarov, Sergey Artemenko |
Product | RC «Zeleniy Ostriv» («Green Island») |
Description | Task. Create a brand of new residential complex, which is being built by industrial and development group «Realty by Kovalskaya». Develop and implement the strategy of its promotion. Solution. Ecological paradise in the heart of the city infrastructure – that is how we saw the positioning of the residential complex at Kiev, Tankovaya str., 1. This helped us to identify the name and the slogan: «Green Island. Oasis in the middle of the city». For the logo a simple and easy solution was found: green leaves lined up into a circle, forming a little island (someone will see the letter «O» as well). Proposals of realty sale occupy the most part of advertising space in our city. Generally, these are large pictures of homes with price per square meter. To escape from the clutter, something new is needed. |
Team members | Igor Gusarov (creative director), Dmitry Pasichnyk (copywriter), Sergey Artemenko (art director) |