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K-2-20. Bonduelle masterpieces

AgencyRAM 360° Agency
Creative headIgor Gusarov
Author of ideaIgor Gusarov, Dmitry Pasichnyk, Natalia Ivanitskaya
ProductBonduelle national promo campaign with ability to win gastronomic tour to different European countries.
DescriptionTask. Hold a national promotional campaign for famous brand of canned and frozen vegetables. Increase brand awareness and sales.
Solution. We offered to the consumer to cook culinary masterpieces with Bonduelle and get a chance to see the masterpieces of world architecture by winning culinary tour for two. Participants of "Only masterpieces" action could also win large and small household appliances and kitchen accessories.
In the frame of "Only masterpieces" concept we have recreated the famous works of the architects of the past with our own hands.
Out of peas, corn, broccoli, carrots, beets, beans, lentils and other tasty puzzles we laid out the Eiffel Tower, famous Church of the Sagrada Familia by Antonio Gaudi in Barcelona and Central European houses of XVII-XVIII centuries, which are typical for the resort towns of pastoral Austria.
Vegetable "masterpieces" have decorated the subway cars in Kiev, Kharkov and Dnepropetrovsk.
On the grocery shelves of the country shelf-talkers, eye-stoppers and cans’ labels called to create your masterpiece and win the drawing.
Team membersIgor Gusarov (creative director), Dmitry Pasichnyk (copywriter), Natalia Ivanitskaya (art director)