F-1-57. Creating brand of ILAYA medical company

Agency	RAM 360° Agency
Creative head	Igor Gusarov
Author of idea	Igor Gusarov, Dmitry Pasichnyk, Natalia Ivanitskaya
Product	ILAYA medical company
Description	Task. To create brand for the company, which provides various medical services. In particular, general clinic services, tissues and organs regeneration, reproductive health care, development and introduction of medical innovations. Solution. We’ve decided that such a big brand cannot be called either the firm, or, especially, the clinic. And now, a complex built at Kramskogo str., 9, started to be proudly named medical company. Following the strong definition, a confident name appeared – «ILAYA». Logo represents the four directions of the company's activities, dynamism, striving forward, and even the pronunciation of «ILAYA» with the accent on second syllable. ILAYA Medical Company consists of four divisions. We gave a simple and clear title and a color identifier to each of them. Corporate branding has spread not only on office stationery. We’ve also designed reception, signboard, original keychains and club cards. The company slogan is «To be a step ahead». The slogan of the first wave of promotion is «Now you can». Because ILAYA predicts your needs. Because you look into the future confidently with ILAYA.
Team members	Igor Gusarov (creative director), Dmitry Pasichnyk (copywriter), Natalia Ivanitskaya (art director)

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